Do’s and Don’t in Morocco

Respecting Local Customs and Traditions

Morocco is a country with a rich tapestry of cultural and religious traditions. While Moroccans are known for their warmth and hospitality, showing an understanding and respect for their customs will greatly enhance your experience and lead to more meaningful interactions. A small effort to observe local etiquette goes a long way.

Do: Learn Basic Greetings

Making an effort to use a few words in Darija (Moroccan Arabic) is one of the easiest and most effective ways to connect with local people. It shows respect and is always appreciated. A friendly smile is universal, but these key phrases will open many doors:

• “Salam Alaikum” (Peace be upon you) is the standard greeting. You will hear it everywhere. The proper response is “Wa Alaikum Salam” (And upon you, peace).
• “Shukran” (Thank you) and “La, shukran” (No, thank you) are essential for everything from shopping in the souks to interacting with restaurant staff.
• A smile accompanied by placing your right hand over your heart is a wonderfully polite and warm gesture used for greeting, thanking someone, or politely declining an offer.

Don’t: Use Your Left Hand for Important Interactions

In Moroccan and many Islamic cultures, the left hand is traditionally reserved for personal hygiene and is considered unclean. To avoid causing unintentional offense, it’s crucial to be mindful of this custom. Always use your right hand for important actions, especially when interacting with others. This includes shaking hands, giving or receiving money or any other items, and, most importantly, eating, particularly from a shared dish.

Do: Accept Hospitality

Moroccan hospitality is legendary, and its most common expression is the offering of mint tea. If you are invited into a shop, a home, or even a workshop for a glass of tea, it is a genuine sign of friendship and welcome. Accepting is considered polite and gracious. You don’t have to finish the entire glass, but taking at least a few sips is a customary way to show your appreciation for the gesture.

Don’t: Engage in Public Displays of Affection

As a conservative Muslim country, Morocco adheres to modest social norms. While holding hands is generally acceptable in major cities and tourist areas, more overt public displays of affection, such as kissing or intimate embraces, are not. To respect the local culture and avoid attracting unwanted attention or causing offense, it is best to keep these moments private.

Do: Be Mindful During Ramadan

If your visit coincides with the holy month of Ramadan, you’ll witness a deeply important time of fasting, prayer, and community. It’s crucial to understand that as a tourist, you are absolutely not expected to fast. However, showing solidarity and respect for those who are is highly valued.

Out of courtesy, you should avoid eating, drinking, or smoking in public spaces during the daylight hours when Muslims are fasting. Many restaurants and cafes will be closed during the day, reopening for the festive “iftar” meal at sunset. Plan ahead by having meals at your hotel or at establishments in tourist areas that cater to visitors. Be aware that business hours may be shorter, and the pace of life slows down considerably during the day, before coming alive after sunset.

Dressing Appropriately and Comfortably

Choosing what to wear in Morocco is a blend of respecting local culture and ensuring your own comfort in a diverse climate. While major cities like Marrakech and Casablanca are quite cosmopolitan, dressing with consideration for local customs will enrich your interactions and allow you to move through different environments with ease.

Do: Dress Modestly

Adopting a modest dress code is a simple yet significant gesture of respect. For all genders, aiming to cover your shoulders and knees is a reliable guideline, particularly when venturing into medinas, smaller towns, or rural areas. This doesn’t mean you need to be completely covered, but rather mindful of local norms.

• Opt for loose-fitting, breathable fabrics like linen, cotton, and rayon. They are not only culturally appropriate but also perfectly suited for Morocco’s often warm climate.
• Think long skirts, maxi dresses, linen trousers, and lightweight long-sleeved shirts or t-shirts. These items will keep you cool while providing coverage from the sun.

Don’t: Feel You Must Wear a Headscarf (for women)

There is no law or expectation for foreign female tourists to cover their hair in Morocco. You will see women dressed in a wide variety of styles, especially in larger cities. However, carrying a light scarf or pashmina is an excellent idea. It’s incredibly versatile for providing extra sun protection, adding a layer of warmth in the evening, or for respectfully covering your head and shoulders when visiting a mosque or sacred site that is open to non-Muslims, such as the Hassan II Mosque in Casablanca.

Do: Pack for a Range of Temperatures

Morocco’s geography is surprisingly diverse, and so is its climate. A single trip can take you from the balmy coast to the chilly mountains. The key to comfort is packing layers. A common mistake is to assume the entire country is hot year-round. Consider that:

• The Sahara Desert can be scorching during the day but temperatures can plummet dramatically after sunset. A warm fleece or jacket is essential for an overnight desert excursion.
• Coastal cities like Essaouira are often windy, making a light jacket or windbreaker a welcome addition even on a sunny day.
• The Atlas Mountains can see snow from late autumn to early spring, requiring proper cold-weather gear if you plan on trekking.

Learn more about the geography of Morocco to better understand its diverse climates.

Do: Wear Comfortable Walking Shoes

This may be the most important packing advice you receive. Exploring Morocco means you will be on your feet for hours, navigating the mesmerizing but often uneven terrain of ancient medinas. The streets are a tapestry of cobblestones, packed earth, and steep steps. Prioritize sturdy, well-broken-in walking shoes, sandals, or trainers. While you might be tempted to pack stylish footwear for evenings, your daytime explorations will be far more enjoyable when your feet are comfortable and well-supported.

Navigating the Souks and Shopping

Stepping into a Moroccan souk is a sensory overload in the best possible way. The air is thick with the scent of spices and leather, vibrant lanterns hang overhead, and the sounds of artisans at work mix with the friendly chatter of commerce. To make the most of this incredible experience, it helps to understand the local customs of shopping and trade. For a deeper dive into the country’s landscape, check out our guide to the Geography of Morocco.

Do: Haggle with a Smile

In Morocco, bargaining is not a conflict; it’s a conversation. Think of it less as a battle of wills and more as a friendly, expected part of the social interaction. It’s a time-honored tradition where you connect with the vendor, share a moment, and agree on a price that feels fair to both of you. The key is to always keep the exchange light-hearted and respectful.

• Approach the negotiation with good humor and a genuine smile.
• Show interest in the craftsmanship of the item you’re considering.
• Be prepared to politely walk away if you can’t agree on a price. Often, this is the final step that brings the vendor back with their best offer.

Don’t: Accept the First Price Offered

The initial price quoted by a vendor is simply an opening offer, an invitation to begin the haggling process. It is always inflated with the expectation that you will negotiate. As a general rule, a good starting point for your counteroffer is around 40-50% of the initial asking price. From there, you can work your way up to a mutually agreeable figure, usually landing somewhere in the middle.

Do: Be Wary of Unsolicited “Guides”

As you wander through the labyrinthine alleys of the medina, you may be approached by friendly individuals offering to “show you the way” or help you find a specific shop. While the offer may seem helpful, these unsolicited guides almost always work on commission. They will lead you to specific shops—often owned by a friend or relative—where the prices are significantly marked up to cover their fee. A polite but firm “La, shukran” (No, thank you) is the best way to decline their services and continue exploring on your own terms.

Don’t: Feel Pressured to Buy

Moroccan shopkeepers are masters of their craft, and their salesmanship is often part of the cultural experience. They can be quite persistent, inviting you in for tea and showcasing their beautiful wares. It’s important to remember that you are never under any obligation to make a purchase. If you are not interested or feel the pressure is too much, it is perfectly acceptable to thank them for their time, say “La, shukran,” offer a smile, and confidently walk away.

Food, Drink, and Dining Etiquette

Do: Eat from a Communal Tagine with Your Right Hand

Sharing a meal in Morocco is a deeply communal and social experience, often centered around a single large dish like a fragrant tagine. When you are invited to eat in this traditional way, it’s a gesture of inclusion and warmth. To participate respectfully, there are a few customs to observe. You might also enjoy learning about the rich traditions of Music and Dances in Morocco.

• It is polite to eat only from the section of the dish that is directly in front of you. Think of it as your personal wedge of the communal plate.
• Forks are often absent. Instead, Moroccans use pieces of bread (khobz) to scoop up meat, vegetables, and sauce. It’s an enjoyable and tactile way to eat.
• Crucially, always use your right hand for eating, as the left hand is traditionally considered unclean in Islamic culture. This applies even if you are left-handed.

Don’t: Drink the Tap Water

While locals are accustomed to the tap water, for visitors, it can lead to an upset stomach and disrupt your travels. To stay healthy and hydrated, it is wisest to err on the side of caution and follow a few simple guidelines.

• Always opt for sealed, bottled water, which is widely available and inexpensive. Check that the seal is intact before drinking.
• Be mindful of raw foods that may have been washed in tap water, such as salads. If you have a sensitive stomach, it may be best to stick to cooked vegetables.
• Avoid ice in your drinks unless you are in a reputable, high-end hotel or restaurant that you trust uses filtered water for its ice.

Do: Try the Street Food

Some of Morocco’s most vibrant and authentic flavors are found not in fancy restaurants, but sizzling on grills and served from carts in the bustling streets. From grilled meats and savory pastries to snail soup and freshly squeezed orange juice, the options are endless and delicious. To enjoy it safely, simply use your judgment.

• The best rule of thumb is to eat where the locals eat. A busy stall with a queue and a high turnover of customers is an excellent indicator of freshness, quality, and popularity.
• Watch how the food is prepared. If the vendor maintains a clean cooking area and handles food hygienically, it’s generally a good sign.

Do: Tip for Service

Tipping is a part of the culture in Morocco, and while it is not always strictly obligatory, it is certainly appreciated as a gesture of thanks for good service. The amounts are generally modest, so it’s helpful to keep some small coins and bills on hand.

• In cafes: For a coffee or tea, leaving a few dirhams (2-5) on the table is standard practice.
• In restaurants: For a full meal, a tip of around 10% of the total bill is a generous and appropriate amount for attentive service.
• For small services: It is also customary to give a small tip to hotel porters, parking attendants, and public restroom attendants.

Photography and Interacting with Locals

Morocco is a photographer’s dream, with its vibrant colors, intricate architecture, and dynamic street scenes. However, capturing these moments requires a mindful approach that respects the local culture and people’s privacy.

Do: Always Ask for Permission Before Photographing People

This is perhaps the most crucial point of etiquette for any visitor with a camera. Taking someone’s photograph without their consent is considered highly disrespectful and an invasion of privacy. Many Moroccans, particularly in more rural or conservative areas, do not wish to be photographed for personal or religious reasons. The best practice is to always engage first. A warm smile while gesturing towards your camera is a universal question. You can also learn the simple phrase, “Momkin soura?” (“Can I take a picture?”). If they decline, either by shaking their head or waving a hand, respect their wishes immediately and move on without complaint. This simple act of courtesy will define your interactions and is a profound sign of respect.

Don’t: Photograph Government or Military Sites

For security reasons, it is strictly forbidden to take photographs of any official buildings or personnel. This includes police officers, soldiers, royal palaces, military installations, airports, and border crossings. Pointing your camera at these subjects can lead to being questioned by authorities and potentially having your equipment confiscated. It is a rule with no exceptions, so it’s best to keep your camera away in these situations.

Do: Expect to Pay for Posed Photos

In bustling public squares like Marrakech’s famous Jemaa el-Fna, you’ll encounter a lively cast of performers—snake charmers, musicians, and traditionally dressed water sellers. These individuals are there to earn a living, and photography is part of their trade. If you take their picture, they will expect payment. To avoid any misunderstanding or unpleasant haggling after the fact, it is essential to agree on a price before you take the photo. Negotiate a small fee, and you can enjoy the experience without any post-snapshot disputes.

Staying Safe and Getting Around

Navigating Morocco is an adventure in itself, from the bustling city streets to the winding alleys of ancient medinas. A little bit of awareness and preparation goes a long way in ensuring your travels are smooth, safe, and focused on the incredible experiences the country has to offer.

Do: Agree on Taxi Fares Before You Start

Taxis are a convenient way to get around Moroccan cities, but understanding the system is key to avoiding confusion and overcharges. There are two main types of taxis, and the rules are different for each.

• Petit Taxis: These are the smaller, city-specific cabs (often a different color in each city) that are meant for short, local trips. Always insist that the driver uses the meter, or “compteur” in French. If the driver refuses or claims it’s broken, it’s best to politely decline the ride and find another taxi.
• Grand Taxis: These are typically larger, older Mercedes sedans that run on set routes between cities or to destinations like airports. They do not have meters. For these, it is absolutely essential to negotiate and agree on the total price for your journey before you get into the car.

Don’t: Display Valuables Openly

Like any popular travel destination, it’s wise to practice common-sense street smarts. Petty theft, such as pickpocketing, can occur in crowded areas like the souks or major squares. To minimize risk, avoid making yourself a target. Keep your expensive camera tucked away when not in use, be discreet with your smartphone, and don’t flash large amounts of cash. A secure cross-body bag worn in front of you or a money belt under your clothing is a practical choice for carrying your essentials.

Do: Be Prepared to Get Lost in the Medina

The ancient walled cities, or medinas, of Fes and Marrakech are UNESCO World Heritage sites for a reason—they are sprawling, labyrinthine mazes of narrow alleys that have remained unchanged for centuries. Getting a little lost isn’t a travel mishap; it’s an essential part of the Moroccan experience. Embrace the disorientation and allow yourself to wander. You’ll often discover hidden courtyards, quiet artisan workshops, and authentic local life. To help, download an offline map on your phone before you go, and use the tall minaret of a major mosque as a constant landmark to reorient yourself.

Don’t: Follow Anyone Who Says a Road is “Closed”

This is one of the most common scams directed at tourists, particularly near the entrances to medinas. A friendly-seeming person may approach you and inform you that the street you’re heading down is “closed for prayer” or simply “closed to tourists today.” They will then graciously offer to show you a different, “better” route. This is almost always a tactic to lead you to a relative’s shop—often a tannery or carpet store—where you will face a persistent and lengthy sales pitch. The best response is a polite but firm “No, thank you” (“La, shukran”) as you continue confidently on your original path. If a road is genuinely blocked, you will soon discover it on your own.